Call It Spring
As their US-based digital agency, we have been instrumental in full-scope strategy for re-launching the brand to a new audience and establishing prime positioning in the US marketplace. Seeking to connect with the Gen Z consumer, we assist with market research, building community, developing voice, identifying key partnerships, ideating experiences, and much more.
THROUGHOUT 2018 WE HAVE PLANNED, DESIGNED, AND HOSTED SEVERAL EVENTS TO ENGAGE A COLLECTIVE OF YOUTH TALENTS LABELED #GENERATIONSPRING. WE TREATED THESE AMBASSADORS TO IRL HAPPENINGS, WHILE THEY INVITED THEIR AUDIENCES TO LOOK ON AND GET TO KNOW THE BRAND.