LOOT MX: MEET ME IN zihuatanejo
pepper partnered with Mexican cultural hub and surf store LOOT to create an integrated marketing strategy, showcasing the brand as an all-encompassing lifestyle and thought leader in promoting ethical tourism.
the 360 takeover provided storytelling and assets for each facet of the brand’s multi-layered offerings: gallery space, live music venue, boutique hotel, coffee shop and concept shop- using advertorials, events, social media and print. The media rollout lasted 6 months, allowing for an impactful brand imprint and ongoing engagement.
Enlisting a team of influencers to amplify storytelling, viewers followed Langley Fox, Magdalena Wosinska, Paige Elkington and Djuna Bel as they experienced Mexico through Loot’s lens.
MEDIA AMPLIFICATION VIA LIVE FAST MAG
CUSTOM EDITORIAL CAMPAIGNS
CUSTOM PRINT PROJECTS